This weekend I had the opportunity to represent BaylorPRSSA as the chapter president. It was an amazing weekend filled with new insights, ideas and memories. I have met so many passionate people, which reinforced that this is where I am supposed to be. Leading PRSSA will be challenge because of everything I want to accomplish, but with the help of my executive board and my advisor, I know that it will all work out.
After I got back I immediately hit the books and wrote down every idea that I had written down this weekend. I looked at my leadership notes and evaluated what I need to do. However, it was more than just this is how to make your chapter stronger. The life lessons that were taught are ones I will never forget. Here are the main points I took away:
Leadership: Leaders must serve for something other than themselves. As leaders we have a passion, that’s why we are the leader. It is our job to motivate and excite others, making them believe what we are telling them. As leaders we have to be decisive because we cannot accomplish everything in the time we are given. That being said, we must dream big and reach for the stars.
Diversity: While many people think of diversity as people who are ethnically or culturally different, diversity is much more than that. Diversity can also consist of age, gender, profession, etc. During a group discussion one group said that diversity is differences in similarities. The PR profession is dominated by women so having the perspective of a man is extremely important. Having diversity can prevent groupthink and allows for a wider perspective.
Ethics: It is our job as PR pros to be ethical. We must not only follow the rules, but we have to think about the greater good. While PR is all about keeping your image intact, it is important that one be genuine in their quest to do good work. As PR pros it’s important that we keep up to date with trends going on in the world to better help our clients. Our clients rely on us to do great work. We must be ethical, meaning we have to know our stuff.
My heart goes out to the people in Oklahoma and others who have families there. National tragedies shouldn’t be taken lightly because lives were lost, families were destroyed. However, as we reflect on that, we cannot ignore the influence social media has. Not only does it help unite us, but it makes the world feel a whole lot smaller. It also allows for awareness to spread allowing the public to get more information. Social media’s ability to rally people to a cause cannot be ignored. Here is an infographic depicting social media as the new face of disaster response:
To me, marketing is about values. This is a very complicated world, and we’re not gonna get a chance to get people to remember much about us … no company is. So we have to be really clear about what we want them to know about us.
So I was watching the NBA playoffs when this commercial came on. At first I was annoyed, but then I realized it’s natural. The media has always projected public relations unrealistically. In this commercial they use a bubbly, but ditzy girl to portray the social media intern. While is a commercial so it’s supposed to be taken lightly, the portrayal couldn’t be further from the truth.
People who deal with social media have to clever, but relatable. With all the noise, it’s important to choose the right words to get noticed. Companies that want to be relevant have to get the right combination of whits, smarts and wording to get the most out of a message. It’s extremely hard with twitter because we are limited to 140 characters. That means each word has to be important and contribute to something within that sentensce. It seems more complicated than it should be, but it is what it is. For example, during the blackout in the Super Bowl Oreo tweeted that we can still dunk in the dark. That went viral and got people talking. That’s what companies want to accomplish. They want to get people talking. With millions of information flying around in our daily streams, it’s more important now than ever to make sure people pay attention.
Facebook is different because there isn’t a character limit, however, do you actually read long status’? Didn’t think so.
As far as social media goes, one has to be able to track all the media outlets to see what consumers are saying. Everything needs to be tracked because issues management and environmental scanning can prevent future crisis.